Museum
The Academy Museum of Motion Pictures advances the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections.
We use the brand elements on this page to bring this mission to life.

Logo



Logo Clearspace
It is important that the logo is given ample clearspace from the margins and other elements to ensure clarity.
The minimum clearspace is equal to the minimum height of the Academy Museum logo.




Scalability
Our logo was designed and tested to work at various sizes across digital and physical mediums.
The minimum logo size for adequate legibility is 30px high.

Logo Color
Our logo can only be used in Academy gold, white, and black.
If applying the logo over imagery, ensure there is high contrast between image and the logo for legibility.






Logo Misuse
It is important that the appearance of the logo remains consistent.
It should not be reinterpreted, modified or embellished.
No attempt should be made to alter the logo in any way.
Here are some use cases to avoid.







Museum Trademark
All use of Academy Museum marks, logos, photography and other creative assets must be approved by our teams. Please email academycreative@oscars.org for approvals or additional requests.
Whenever the Academy Museum logo appears, the legal line “©A.M.P.A.S.™”
must also appear. When images of the Oscar statuette appear, the legal line
"Oscar statuette ©A.M.P.A.S.®" must also appear.
Do not factor in the “©A.M.P.A.S.™” mark when centering the Academy Museum logo, see guideline below.


Color
Primary Palette
The color system for the Academy Museum leans on the same primary tones of white, black, and gold as the Academy.
LIGHT GOLD
RGB: 214.187.110
CMYK: 0.11.41.16
HEX: #D5BA6D
DARK GOLD
RGB: 182.159.102
CMYK: 0.9.31.29
HEX: #B69F66
PMS: 871 U
Logo Color
Our logo should always appear in gold if possible to represent the iconic Oscar statue.
The logo can also appear in black and white if gold is not available.



Typography
Primary Typeface
Our primary typeface is GT Cinetype.
This font is the foundation of our typographic system and should be used when creating new brand communications.
GT Cinetype



Secondary Typeface
Our secondary typeface is Futura PT.
This font is the foundation of our typographic system and should be used when creating new brand communications.
Futura PT



