Typography
Typography is our visual voice. It brings range, nuance and attitude to what we have to say.
We use one primary typeface, as well as two secondary typefaces.
Primary Typeface
Our primary typeface is Futura PT. This font is the
foundation of our typographic system and should be
used when creating new brand communications.
Futura PT
Secondary Typefaces
Our secondary typefaces are Hoefler and Univers. Hoefler Titling is used
for headlines & subheads, while Hoefler Text is used for body text.
Univers is an accent font that can replace or be used in conjunction with
other headline and subhead fonts to bring in additional tone to the
piece. It alludes to the fonts found in many film signage and posters.
